5 steps for content marketing
5 steps for content marketing
- Well define objective (Brand Building or Drive Sales) and target customer (Which Segment: Age, gender, education level, interests, etc)
- Understanding target customer characteristic at difference social media platform (Uwants, DiscussHK, HKGolden, Baby-Kingdom, Facebook, Weibo, etc)
- Suggest suitable social media platform for engagement with target customers and define suitable manner, time, message, for engagement target customers (Who, When, How, Where)
- Define schedule and KPI for engagement target customers
- Review performance of the social media engagement; Fine-tuning your strategies.
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- ????????????????? Uwants ? DiscussHK ? HKGolden ??????Facebook????????
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- ??????KPI???????
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