5 steps for content marketing

5 steps for content marketing

  1. Well define objective (Brand Building or Drive Sales) and target customer (Which Segment: Age, gender, education level, interests, etc)
  2. Understanding target customer characteristic at difference social media platform (Uwants, DiscussHK, HKGolden, Baby-Kingdom, Facebook, Weibo, etc)
  3. Suggest suitable social media platform for engagement with target customers and define suitable manner, time, message, for engagement target customers (Who, When, How, Where)
  4. Define schedule and KPI for engagement target customers
  5. Review performance of the social media engagement; Fine-tuning your strategies.

 

內容營銷的5個步驟

  1. 定義好目標（品牌建設或帶動銷售）和目標客戶（年齡，性別，受教育程度，興趣等）
  2. 了解目標客戶在不同的社交媒體平台（ Uwants ， DiscussHK ， HKGolden ，親子王國，Facebook，微博等）的特點
  3. 建議適合的社交媒體平台，以便與目標客戶，並確定適當的方式，時間，消息，為參與目標客戶（誰，何時，如何，在哪裡）
  4. 確定時間表和KPI的參與目標客戶
  5. 審查性能;社交媒體參與微調的策略。