5 steps for content marketing
5 steps for content marketing
- Well define objective (Brand Building or Drive Sales) and target customer (Which Segment: Age, gender, education level, interests, etc)
- Understanding target customer characteristic at difference social media platform (Uwants, DiscussHK, HKGolden, Baby-Kingdom, Facebook, Weibo, etc)
- Suggest suitable social media platform for engagement with target customers and define suitable manner, time, message, for engagement target customers (Who, When, How, Where)
- Define schedule and KPI for engagement target customers
- Review performance of the social media engagement; Fine-tuning your strategies.
內容營銷的5個步驟
- 定義好目標(品牌建設或帶動銷售)和目標客戶(年齡,性別,受教育程度,興趣等)
- 了解目標客戶在不同的社交媒體平台( Uwants , DiscussHK , HKGolden ,親子王國,Facebook,微博等)的特點
- 建議適合的社交媒體平台,以便與目標客戶,並確定適當的方式,時間,消息,為參與目標客戶(誰,何時,如何,在哪裡)
- 確定時間表和KPI的參與目標客戶
- 審查性能;社交媒體參與微調的策略。